A decision we made recently at i-Ticketz, regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here. In short: Facebook ads can be a good thing, but the relatively new “pixel” feature is not something we have authorized. Summary I have received several requests to add Facebook pixels to pages on the i-Ticketz website. The “pixel” refers to an HTML code snippet placed on specific pages that lets Facebook track user “conversions” from advertisements we place. Basically, it lets us know if our ads are effective or not. At issue is the fact that the data Facebook collects from its pixel feature is not anonymous and can be tied to individual users, often by name. This kind of data tracking violates our privacy policy, and is therefore not allowed on i-Ticketz websites.
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